Wednesday, May 26, 2010

The Four Jobs of Advertising

Pepsi Commercial : This commercial is competing with thousands of other advertisements because there are many different brands of pop in the world. It is also showing the desire that this young child has for Pepsi because he went out of his way just to get one can by buying two cans of coca cola to stand on so that he could reach the button for the pop of his choice.


Chevrolet Commercial : This commercial is also competing with thousands of different advertisements because there are many different brands of vehicles in the world. It shows a certain desire and also reassures customers that this vehicle is the best option for them because it shows you just how much fun you can have and how long it will last you. It is persuading younger viewers that Chevrolet is an excellent option for them because it shows real life people sharing their stories of how long their truck had lasted them and everyone wants a truck that is going to last and let them have fun.


Doritos Commercial : This commercial really grabs people's attention because it shows a cute little boy and the tiny figure of a woman, which most men are attracted by. It is competing with tons of advertisements because of all the different brands of chips. It also persuades new customers that the product will be good for them because even young children love doritos and will not let anything seperate him or her from their chips.


Sham Wow : This commercial is reassuring because if a customer has purchased it, seeing this will let them know why they have and what the advantages are to it. It also grabs the attention of others because you can use it in your house or even outside on your car. It will also do an excellent job at convincing new customers that the product will be great for them because of the many different uses.

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