Breaking Guidelines

Wrigley Big Red: This is breaking the guideline for authority because it is not striving to provide an equal representation of women and men. The woman is posing in a way to make herself look 'sexy' and the caption reads "We know what you're thinking. Here's what you should be chewing."

Lee Jeans: This is breaking the guideline for sexuality because she is being sexually exploited. You can almost see her nipple and she is very exposed. She is also being fairly sexually suggestive while sucking her lollipop.

Tiffany: This is a good ad because it shows equal decision-making. In this ad, there is a man hugging a woman who is holding a Tiffany box. It is considered equal decision making because I'm sure that the couple argeed on the purchase of whatever is inside the box.