Tuesday, April 6, 2010

Gender Representation in Advertising



Irrelevant Sexualization of Women and Girls: Advertisers use sex to sell products, even when sex is not involved in the product.



Dismemberment: Men and women’s bodies are dismembered to market parts like legs, chest, etc. Also referred to as objectification.



Superiority and Domination: women are sometimes shown as below men and men are in control.

1 comment:

  1. Thanks so much for this information. I have to let you know I concur on several of the points you make here and others may require some further review, but I can see your viewpoint. rtb advertising platform

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